Basic Promotional Actions Part 2

Basic Promotional Actions (Part 2) When you think of a goldmine, what is the first thing that pops into your head?  Some visualize a gold lined cave with pieces of gold in mine carts and dollar signs, while others get a different image.  Regardless of the picture that is invoked, most business owners are unaware […]

Basic Promotional Actions (Part One)

There are few things more disturbing than a business owner saying: “I don’t promote my business…I get all my business from word of mouth”.  While word of mouth is the best kind of advertising and the least expensive, it is clear that many business owners do not grasp the concept that their image, both online […]

Etiquette

I was recently asked by an employee of an Aeon client what the big deal was regarding ‘etiquette’.  He said:  “I don’t understand what the big deal is with etiquette.  We’re a lawnmower shop and we deal with landscapers and gardeners.  Why do people make such a big deal out of it?” For one this […]

Hiring a Good Receptionist

In the 15+ years I’ve worked as a small business consultant I’ve seen many a business/ practice shoot themselves in the foot because of poor, non-existent, or untrained personnel at the front desk/ reception area.  This area seems to be neglected more than most.  I’m not sure why, though I suspect that most business owners […]

How to get more referrals

While there are many ways to create a steady flow of referrals, one thing is certain:   Prior to receiving a solid ‘word of mouth’ referral, the establishment of a relationship between you and your customer/client/patient is more crucial than you think. This isn’t simply about knowing your customer/ client/patient by first name, or even […]