I was recently asked by an employee of an Aeon client what the big deal was regarding ‘etiquette’. He said: “I don’t understand what the big deal is with etiquette. We’re a lawnmower shop and we deal with landscapers and gardeners. Why do people make such a big deal out of it?” For one this […]
Author: Tim
Employer Loyalty
In the last 20 years most of the workforce has seen a shift in employer loyalty. Where to some the trend may be obvious, it is clear that this is an area that deserves much attention. When I was part of the work force as an employee some years ago I started seeing what appeared […]
Dress Code
One of the most argued topics on an typical office floor, regardless of the ‘type of business’ is: ‘Office Dress Code’ I hear this topic brought up a lot, and so here we are. Comfort reigns; most would agree. But once again we touch on the area of what in particular makes your customer/patient/client feel […]
Hiring a Good Receptionist
In the 15+ years I’ve worked as a small business consultant I’ve seen many a business/ practice shoot themselves in the foot because of poor, non-existent, or untrained personnel at the front desk/ reception area. This area seems to be neglected more than most. I’m not sure why, though I suspect that most business owners […]
Google, Yahoo, Bing & Yelp for Business
In the highly technical and sometimes confusing world of ‘SEO’, business owners need to understand the necessity of ensuring that their business is listed in the top four major search engines. I call this part of ‘The ‘fundamentals’ of digital marketing’. I liken today’s digital age to the 20th century yellow pages in terms of […]
How to get more referrals
While there are many ways to create a steady flow of referrals, one thing is certain: Prior to receiving a solid ‘word of mouth’ referral, the establishment of a relationship between you and your customer/client/patient is more crucial than you think. This isn’t simply about knowing your customer/ client/patient by first name, or even […]
Assisted Living Services
WHAT TO LOOK FOR WHEN SELECTING AN ASSISTED LIVING SERVICES FOR YOUR LOVED ONE. There are thousands of beds available offering some kind of daily assistance with ‘activities of daily living’ for vulnerable adults in Maricopa county. These services are generically known as ‘assisted living’ services. Adult day care also helps when […]
HR Protocol
There are many home based online businesses that are made up of an owner/operator and sometimes a partner (usually a spouse). These will typically make up the actual management team. What is discussed between spouses and or partners is private and confidential. That’s fine. However, as soon as you have your first employee HR […]
First Impressions
I am often stunned by what I hear coming from the mouths of business owners as it relates to their personal website. I’ve heard things like: “Something is better than nothing”, or “My brother in law did that site for me and it looks fine”, or my personal favorite “I get all my business from […]
Call to Action Buttons
They can make or break your sales. Your website has a purpose to attract visitors and guide them to become customers. One of the most vital sales tools you have at your disposal is your Call to Action button. Your Call to Action button tells your visitor what you want them to do and every […]
