Arguably one of the most neglected areas of business is the area of ‘Quality Control’. Consultants at Aeon Internet Marketing report that too many business owners do a lot of assuming in this area. Based on experience, neglect of quality can create almost irreversible long term damage. Remember that in any business, relationship building is […]
Category: Business
Do You Have Your Business Basics In?
If you are among the majority of the business owners here in the US, you probably have no idea what I am referring to. It’s not a trick question, but one that needs to be asked. The reason we ask is that businesses suffer unnecessarily due to NOT having in place the most basic components […]
Basic Promotional Actions Part 2
Basic Promotional Actions (Part 2) When you think of a goldmine, what is the first thing that pops into your head? Some visualize a gold lined cave with pieces of gold in mine carts and dollar signs, while others get a different image. Regardless of the picture that is invoked, most business owners are unaware […]
Basic Promotional Actions (Part One)
There are few things more disturbing than a business owner saying: “I don’t promote my business…I get all my business from word of mouth”. While word of mouth is the best kind of advertising and the least expensive, it is clear that many business owners do not grasp the concept that their image, both online […]
Etiquette
I was recently asked by an employee of an Aeon client what the big deal was regarding ‘etiquette’. He said: “I don’t understand what the big deal is with etiquette. We’re a lawnmower shop and we deal with landscapers and gardeners. Why do people make such a big deal out of it?” For one this […]
Employer Loyalty
In the last 20 years most of the workforce has seen a shift in employer loyalty. Where to some the trend may be obvious, it is clear that this is an area that deserves much attention. When I was part of the work force as an employee some years ago I started seeing what appeared […]
Dress Code
One of the most argued topics on an typical office floor, regardless of the ‘type of business’ is: ‘Office Dress Code’ I hear this topic brought up a lot, and so here we are. Comfort reigns; most would agree. But once again we touch on the area of what in particular makes your customer/patient/client feel […]
Hiring a Good Receptionist
In the 15+ years I’ve worked as a small business consultant I’ve seen many a business/ practice shoot themselves in the foot because of poor, non-existent, or untrained personnel at the front desk/ reception area. This area seems to be neglected more than most. I’m not sure why, though I suspect that most business owners […]
How to get more referrals
While there are many ways to create a steady flow of referrals, one thing is certain: Prior to receiving a solid ‘word of mouth’ referral, the establishment of a relationship between you and your customer/client/patient is more crucial than you think. This isn’t simply about knowing your customer/ client/patient by first name, or even […]
HR Protocol
There are many home based online businesses that are made up of an owner/operator and sometimes a partner (usually a spouse). These will typically make up the actual management team. What is discussed between spouses and or partners is private and confidential. That’s fine. However, as soon as you have your first employee HR […]
