It was late November 1993. I was in my car driving down Brand Boulevard, in Glendale California listening to a talk show. I don’t remember the show, or the host, but I remember the topic very well. The topic of conversation was “Jack In The Box Faces Charges Of E. Coli Poisoning”. My first thought […]
Category: promotional actions
Basic Promotional Actions Part 4: Schwag
Have you ever given something away without necessarily expecting to get anything back? I once surveyed a total of 100 staff from various offices throughout the US on the same question. An overwhelming 79% answered “Yes” to that question. Perplexing it is when business owners don’t give anything away for free, but yet expect their […]
Basic Promotional Actions Part 3
For many of us ‘birthdays’ are a pretty special thing. To others a birthday may be just another day on the calendar. Regardless of how you feel about your birthday, I don’t know of anyone who does not appreciate at least being acknowledged on that one day of the year. In this article we will […]
Basic Promotional Actions Part 2
Basic Promotional Actions (Part 2) When you think of a goldmine, what is the first thing that pops into your head? Some visualize a gold lined cave with pieces of gold in mine carts and dollar signs, while others get a different image. Regardless of the picture that is invoked, most business owners are unaware […]
