Everyone has a story. Almost every person I know, has a story related to something, or someone who shaped their way of thinking in life. Whether it was something you experienced as a child that changed the way you now see things as an adult, most of us can remember profound moments and sometimes we […]
Author: Tim
10 Reasons Your Company Doesn’t Need A Website
You’ve probably heard every reason under the sun as to why you should have a website for your business. It seems like every day there is another web company out there pestering you to create a better image, create local business listings, verify a listing, or make your website more functional and SEO friendly. You […]
How potential customers search for products and services
There is a common misconception among business owners regarding specifics on how potential patrons search for the services and or products their business provides. This falsity has created more than a few sighs and facepalms over the years. In fact, this particular misunderstanding often creates a false impression in terms of where a business thinks […]
Free Business Listing SCAN, or SCAM?
As a managing partner of Aeon Internet Marketing, one of my jobs is to protect my clients from scams in the internet world. I am a natural protector and I enjoy it. Interestingly enough, the role I’ve assumed has resulted in more than a handful of friends and business owners calling on me regularly for […]
Why Your Website Sucks
Famous last words: “My website looks fine to me”. This statement has a tendency to blow through me like an icy breeze. Brrrr! The effect it creates is almost always the same. It’s almost always the same, because what business / practice owners fail to realize, is that it isn’t what they think of their website, […]
A Quick Lesson In Public Relations.
It was late November 1993. I was in my car driving down Brand Boulevard, in Glendale California listening to a talk show. I don’t remember the show, or the host, but I remember the topic very well. The topic of conversation was “Jack In The Box Faces Charges Of E. Coli Poisoning”. My first thought […]
Top 6 Reasons Dental Practices Fail
Over the last 15 years I’ve seen a lot of practices come and go. Having consulted over 200 dentists over this span of time, it’s more than apparent that the majority of practitioners I’ve helped had at least a somewhat distorted view of what it takes to succeed in practice. Rarely have I seen clinical […]
Google’s Recent Changes; What Web Design Means To Your Small Business:
Approximately 18 months ago Google hinted in different ways that it would at some point give preference to “responsive” websites. These hints were pretty obvious to some in the web design industry, but went un-noticed by the majority. As the hints continued to drop, many web design companies and IT professionals warned business owners of […]
Work Ethic – “Origins Of”
Recently I had a conversation with a local small business owner on the subject of work ethic. It started off something like: “Kids today….” and it got me thinking about my childhood, how I was raised by my parents, and how my parents were raised by theirs. It started this kind of chain reaction actually. […]
Customer Retention Beyond Holiday Shopping
As a business owner and co founder of Aeon I spend a lot of time studying people in many different situations. From a doctor with his staff, to a small shop owner having a conversation with his son or daughter. I study consumers / clients as well as the business owners who serve them. I […]