Business Sales 101: How to Start a Conversation

Not a day goes by when I am not asked for tips on growing a small business from business owners in my community.  I visit many types of businesses and have never once discriminated based on ethnicity, condition or appearance of the business, or the language barrier.  The reason is:  You can NEVER judge a […]

Basic Promotional Actions Part 4: Schwag

Have you ever given something away without necessarily expecting to get anything back? I once surveyed a total of 100 staff from various offices throughout the US on the same question. An overwhelming 79% answered “Yes” to that question. Perplexing it is when business owners don’t give anything away for free, but yet expect their […]

Basic Promotional Actions Part 2

Basic Promotional Actions (Part 2) When you think of a goldmine, what is the first thing that pops into your head?  Some visualize a gold lined cave with pieces of gold in mine carts and dollar signs, while others get a different image.  Regardless of the picture that is invoked, most business owners are unaware […]

Public Relations Precedes Marketing

As business owners we are approached on a daily basis by those who wish to sell us marketing and promotional services.  It is often difficult to decide which of these services will be the most effective and reap the greatest reward.  After all, there is a lot of transparency to SEO and often times a […]