Not a day goes by when I am not asked for tips on growing a small business from business owners in my community. I visit many types of businesses and have never once discriminated based on ethnicity, condition or appearance of the business, or the language barrier. The reason is: You can NEVER judge a […]
Tag: Public Relations
Basic Promotional Actions Part 4: Schwag
Have you ever given something away without necessarily expecting to get anything back? I once surveyed a total of 100 staff from various offices throughout the US on the same question. An overwhelming 79% answered “Yes” to that question. Perplexing it is when business owners don’t give anything away for free, but yet expect their […]
Basic Promotional Actions Part 2
Basic Promotional Actions (Part 2) When you think of a goldmine, what is the first thing that pops into your head? Some visualize a gold lined cave with pieces of gold in mine carts and dollar signs, while others get a different image. Regardless of the picture that is invoked, most business owners are unaware […]
First Impressions
I am often stunned by what I hear coming from the mouths of business owners as it relates to their personal website. I’ve heard things like: “Something is better than nothing”, or “My brother in law did that site for me and it looks fine”, or my personal favorite “I get all my business from […]
Public Relations Precedes Marketing
As business owners we are approached on a daily basis by those who wish to sell us marketing and promotional services. It is often difficult to decide which of these services will be the most effective and reap the greatest reward. After all, there is a lot of transparency to SEO and often times a […]