As a business owner and co founder of Aeon I spend a lot of time studying people in many different situations. From a doctor with his staff, to a small shop owner having a conversation with his son or daughter. I study consumers / clients as well as the business owners who serve them. I […]
Tag: customer service
How Important is Quality Control?
Arguably one of the most neglected areas of business is the area of ‘Quality Control’. Consultants at Aeon Internet Marketing report that too many business owners do a lot of assuming in this area. Based on experience, neglect of quality can create almost irreversible long term damage. Remember that in any business, relationship building is […]
Basic Promotional Actions Part 4: Schwag
Have you ever given something away without necessarily expecting to get anything back? I once surveyed a total of 100 staff from various offices throughout the US on the same question. An overwhelming 79% answered “Yes” to that question. Perplexing it is when business owners don’t give anything away for free, but yet expect their […]
I am often stunned by what I hear coming from the mouths of business owners as it relates to their personal website. I’ve heard things like: “Something is better than nothing”, or “My brother in law did that site for me and it looks fine”, or my personal favorite “I get all my business from […]