Customer Retention Beyond Holiday Shopping

As a business owner and co founder of Aeon I spend a lot of time studying people in many different situations.   From a doctor with his staff, to a small shop owner having a conversation with his son or daughter.  I study consumers / clients as well as the business owners who serve them.  I […]

Business Sales 101: How to Start a Conversation

Not a day goes by when I am not asked for tips on growing a small business from business owners in my community.  I visit many types of businesses and have never once discriminated based on ethnicity, condition or appearance of the business, or the language barrier.  The reason is:  You can NEVER judge a […]

Basic Promotional Actions Part 2

Basic Promotional Actions (Part 2) When you think of a goldmine, what is the first thing that pops into your head?  Some visualize a gold lined cave with pieces of gold in mine carts and dollar signs, while others get a different image.  Regardless of the picture that is invoked, most business owners are unaware […]