Ben Franklin once said: “An investment in knowledge pays the best interest”. In my travels over the last 5 years, I have been inspired by many a business owner who grasped this concept, 100%. There were some that constantly reached for knowledge, and found time to get some, no matter what was going on in […]
Category: Marketing
10 Reasons Your Company Doesn’t Need A Website
You’ve probably heard every reason under the sun as to why you should have a website for your business. It seems like every day there is another web company out there pestering you to create a better image, create local business listings, verify a listing, or make your website more functional and SEO friendly. You […]
Why Your Website Sucks
Famous last words: “My website looks fine to me”. This statement has a tendency to blow through me like an icy breeze. Brrrr! The effect it creates is almost always the same. It’s almost always the same, because what business / practice owners fail to realize, is that it isn’t what they think of their website, […]
Why Free Websites Are A Bad Idea
Now you’ve probably heard people say that a FREE website is a bad idea. Like many you just didn’t totally believe them, did you? Of course not! You’re a crafty business owner who can figure things out on your own! You do that all day long and you’ve been doing it for years, right? You […]
Basic Promotional Actions Part 2
Basic Promotional Actions (Part 2) When you think of a goldmine, what is the first thing that pops into your head? Some visualize a gold lined cave with pieces of gold in mine carts and dollar signs, while others get a different image. Regardless of the picture that is invoked, most business owners are unaware […]
Basic Promotional Actions (Part One)
There are few things more disturbing than a business owner saying: “I don’t promote my business…I get all my business from word of mouth”. While word of mouth is the best kind of advertising and the least expensive, it is clear that many business owners do not grasp the concept that their image, both online […]
Reasons to Blog
One of the major obstacles any business faces can be summed up to the simplicity of needing more exposure – this is why blogging is so important. Every business should have a blog just as every business has something to blog about. And by that I mean everyone. No exceptions. There are quite a few […]
How to get more referrals
While there are many ways to create a steady flow of referrals, one thing is certain: Prior to receiving a solid ‘word of mouth’ referral, the establishment of a relationship between you and your customer/client/patient is more crucial than you think. This isn’t simply about knowing your customer/ client/patient by first name, or even […]
First Impressions
I am often stunned by what I hear coming from the mouths of business owners as it relates to their personal website. I’ve heard things like: “Something is better than nothing”, or “My brother in law did that site for me and it looks fine”, or my personal favorite “I get all my business from […]
