Not a day goes by when I am not asked for tips on growing a small business from business owners in my community. I visit many types of businesses and have never once discriminated based on ethnicity, condition or appearance of the business, or the language barrier. The reason is: You can NEVER judge a […]
Tag: Business
How Important is Quality Control?
Arguably one of the most neglected areas of business is the area of ‘Quality Control’. Consultants at Aeon Internet Marketing report that too many business owners do a lot of assuming in this area. Based on experience, neglect of quality can create almost irreversible long term damage. Remember that in any business, relationship building is […]
Do You Have Your Business Basics In?
If you are among the majority of the business owners here in the US, you probably have no idea what I am referring to. It’s not a trick question, but one that needs to be asked. The reason we ask is that businesses suffer unnecessarily due to NOT having in place the most basic components […]
Basic Promotional Actions Part 4: Schwag
Have you ever given something away without necessarily expecting to get anything back? I once surveyed a total of 100 staff from various offices throughout the US on the same question. An overwhelming 79% answered “Yes” to that question. Perplexing it is when business owners don’t give anything away for free, but yet expect their […]
Basic Promotional Actions Part 3
For many of us ‘birthdays’ are a pretty special thing. To others a birthday may be just another day on the calendar. Regardless of how you feel about your birthday, I don’t know of anyone who does not appreciate at least being acknowledged on that one day of the year. In this article we will […]
Basic Promotional Actions Part 2
Basic Promotional Actions (Part 2) When you think of a goldmine, what is the first thing that pops into your head? Some visualize a gold lined cave with pieces of gold in mine carts and dollar signs, while others get a different image. Regardless of the picture that is invoked, most business owners are unaware […]
Basic Promotional Actions (Part One)
There are few things more disturbing than a business owner saying: “I don’t promote my business…I get all my business from word of mouth”. While word of mouth is the best kind of advertising and the least expensive, it is clear that many business owners do not grasp the concept that their image, both online […]
Google Maps Reviews
Within the puzzle we know as SEO there are many components. The argument of: “Which of these are most important?” will likely continue for decades to come. Some argue that ‘Social Media’ is most important, while others will insist that their business listings in Google, Yahoo, Bing and Yelp top the list. We know that […]
Reasons to Blog
One of the major obstacles any business faces can be summed up to the simplicity of needing more exposure – this is why blogging is so important. Every business should have a blog just as every business has something to blog about. And by that I mean everyone. No exceptions. There are quite a few […]
Hiring a Good Receptionist
In the 15+ years I’ve worked as a small business consultant I’ve seen many a business/ practice shoot themselves in the foot because of poor, non-existent, or untrained personnel at the front desk/ reception area. This area seems to be neglected more than most. I’m not sure why, though I suspect that most business owners […]