Famous last words: “My website looks fine to me”. This statement has a tendency to blow through me like an icy breeze. Brrrr! The effect it creates is almost always the same. It’s almost always the same, because what business / practice owners fail to realize, is that it isn’t what they think of their website, […]
Articles & News
A Quick Lesson In Public Relations.
It was late November 1993. I was in my car driving down Brand Boulevard, in Glendale California listening to a talk show. I don’t remember the show, or the host, but I remember the topic very well. The topic of conversation was “Jack In The Box Faces Charges Of E. Coli Poisoning”. My first thought […]
Top 6 Reasons Dental Practices Fail
Over the last 15 years I’ve seen a lot of practices come and go. Having consulted over 200 dentists over this span of time, it’s more than apparent that the majority of practitioners I’ve helped had at least a somewhat distorted view of what it takes to succeed in practice. Rarely have I seen clinical […]
Google’s Recent Changes; What Web Design Means To Your Small Business:
Approximately 18 months ago Google hinted in different ways that it would at some point give preference to “responsive” websites. These hints were pretty obvious to some in the web design industry, but went un-noticed by the majority. As the hints continued to drop, many web design companies and IT professionals warned business owners of […]
Work Ethic – “Origins Of”
Recently I had a conversation with a local small business owner on the subject of work ethic. It started off something like: “Kids today….” and it got me thinking about my childhood, how I was raised by my parents, and how my parents were raised by theirs. It started this kind of chain reaction actually. […]
Customer Retention Beyond Holiday Shopping
As a business owner and co founder of Aeon I spend a lot of time studying people in many different situations. From a doctor with his staff, to a small shop owner having a conversation with his son or daughter. I study consumers / clients as well as the business owners who serve them. I […]
Business Sales 101: How to Start a Conversation
Not a day goes by when I am not asked for tips on growing a small business from business owners in my community. I visit many types of businesses and have never once discriminated based on ethnicity, condition or appearance of the business, or the language barrier. The reason is: You can NEVER judge a […]
How Important is Quality Control?
Arguably one of the most neglected areas of business is the area of ‘Quality Control’. Consultants at Aeon Internet Marketing report that too many business owners do a lot of assuming in this area. Based on experience, neglect of quality can create almost irreversible long term damage. Remember that in any business, relationship building is […]
Do You Have Your Business Basics In?
If you are among the majority of the business owners here in the US, you probably have no idea what I am referring to. It’s not a trick question, but one that needs to be asked. The reason we ask is that businesses suffer unnecessarily due to NOT having in place the most basic components […]
Why Free Websites Are A Bad Idea
Now you’ve probably heard people say that a FREE website is a bad idea. Like many you just didn’t totally believe them, did you? Of course not! You’re a crafty business owner who can figure things out on your own! You do that all day long and you’ve been doing it for years, right? You […]