In the highly technical and sometimes confusing world of ‘SEO’, business owners need to understand the necessity of ensuring that their business is listed in the top four major search engines. I call this part of ‘The ‘fundamentals’ of digital marketing’. I liken today’s digital age to the 20th century yellow pages in terms of […]
Articles & News
How to get more referrals
While there are many ways to create a steady flow of referrals, one thing is certain: Prior to receiving a solid ‘word of mouth’ referral, the establishment of a relationship between you and your customer/client/patient is more crucial than you think. This isn’t simply about knowing your customer/ client/patient by first name, or even […]
Assisted Living Services
WHAT TO LOOK FOR WHEN SELECTING AN ASSISTED LIVING SERVICES FOR YOUR LOVED ONE. There are thousands of beds available offering some kind of daily assistance with ‘activities of daily living’ for vulnerable adults in Maricopa county. These services are generically known as ‘assisted living’ services. Adult day care also helps when […]
HR Protocol
There are many home based online businesses that are made up of an owner/operator and sometimes a partner (usually a spouse). These will typically make up the actual management team. What is discussed between spouses and or partners is private and confidential. That’s fine. However, as soon as you have your first employee HR […]
First Impressions
I am often stunned by what I hear coming from the mouths of business owners as it relates to their personal website. I’ve heard things like: “Something is better than nothing”, or “My brother in law did that site for me and it looks fine”, or my personal favorite “I get all my business from […]
Call to Action Buttons
They can make or break your sales. Your website has a purpose to attract visitors and guide them to become customers. One of the most vital sales tools you have at your disposal is your Call to Action button. Your Call to Action button tells your visitor what you want them to do and every […]
Staff Performance
Over the years I have had the opportunity to be involved in the process of staffing various businesses throughout the country. From dental practices to beverage supply manufacturers I have covered a vast territory and have had great success with helping various business / practice owners from Portland, ME. to Portland, OR. I have been […]
Visibility
As a race of humans we have become one that will almost always choose convenience over quality. We will sooner refer to a company’s Google, Yahoo, or Bing business listing for reviews than actually getting out of our cars to check a business out on foot. It is one of many reasons your online image […]
Public Relations Precedes Marketing
As business owners we are approached on a daily basis by those who wish to sell us marketing and promotional services. It is often difficult to decide which of these services will be the most effective and reap the greatest reward. After all, there is a lot of transparency to SEO and often times a […]
SEO Tips for Business
Search engine optimization isn’t just a matter of adding keywords and crossing your fingers; there are many factors involved in pushing your website to the top. The search engines want their users (your future customers) to have the best search experience possible, which means the more your website is relevant to a search, the better […]
