Have you ever given something away without necessarily expecting to get anything back? I once surveyed a total of 100 staff from various offices throughout the US on the same question. An overwhelming 79% answered “Yes” to that question. Perplexing it is when business owners don’t give anything away for free, but yet expect their […]
Articles & News
Basic Promotional Actions Part 3
For many of us ‘birthdays’ are a pretty special thing. To others a birthday may be just another day on the calendar. Regardless of how you feel about your birthday, I don’t know of anyone who does not appreciate at least being acknowledged on that one day of the year. In this article we will […]
Basic Promotional Actions Part 2
Basic Promotional Actions (Part 2) When you think of a goldmine, what is the first thing that pops into your head? Some visualize a gold lined cave with pieces of gold in mine carts and dollar signs, while others get a different image. Regardless of the picture that is invoked, most business owners are unaware […]
Basic Promotional Actions (Part One)
There are few things more disturbing than a business owner saying: “I don’t promote my business…I get all my business from word of mouth”. While word of mouth is the best kind of advertising and the least expensive, it is clear that many business owners do not grasp the concept that their image, both online […]
Google Maps Reviews
Within the puzzle we know as SEO there are many components. The argument of: “Which of these are most important?” will likely continue for decades to come. Some argue that ‘Social Media’ is most important, while others will insist that their business listings in Google, Yahoo, Bing and Yelp top the list. We know that […]
Reasons to Blog
One of the major obstacles any business faces can be summed up to the simplicity of needing more exposure – this is why blogging is so important. Every business should have a blog just as every business has something to blog about. And by that I mean everyone. No exceptions. There are quite a few […]
Etiquette
I was recently asked by an employee of an Aeon client what the big deal was regarding ‘etiquette’. He said: “I don’t understand what the big deal is with etiquette. We’re a lawnmower shop and we deal with landscapers and gardeners. Why do people make such a big deal out of it?” For one this […]
Employer Loyalty
In the last 20 years most of the workforce has seen a shift in employer loyalty. Where to some the trend may be obvious, it is clear that this is an area that deserves much attention. When I was part of the work force as an employee some years ago I started seeing what appeared […]
Dress Code
One of the most argued topics on an typical office floor, regardless of the ‘type of business’ is: ‘Office Dress Code’ I hear this topic brought up a lot, and so here we are. Comfort reigns; most would agree. But once again we touch on the area of what in particular makes your customer/patient/client feel […]
Hiring a Good Receptionist
In the 15+ years I’ve worked as a small business consultant I’ve seen many a business/ practice shoot themselves in the foot because of poor, non-existent, or untrained personnel at the front desk/ reception area. This area seems to be neglected more than most. I’m not sure why, though I suspect that most business owners […]
