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Basic Promotional Actions Part 4: Schwag

Have you ever given something away without necessarily expecting to get anything back? I once surveyed a total of 100 staff from various offices throughout the US on the same question. An overwhelming 79% answered “Yes” to that question. Perplexing it is when business owners don’t give anything away for free, but yet expect their […]

Basic Promotional Actions Part 2

Basic Promotional Actions (Part 2) When you think of a goldmine, what is the first thing that pops into your head?  Some visualize a gold lined cave with pieces of gold in mine carts and dollar signs, while others get a different image.  Regardless of the picture that is invoked, most business owners are unaware […]

Basic Promotional Actions (Part One)

There are few things more disturbing than a business owner saying: “I don’t promote my business…I get all my business from word of mouth”.  While word of mouth is the best kind of advertising and the least expensive, it is clear that many business owners do not grasp the concept that their image, both online […]

Etiquette

I was recently asked by an employee of an Aeon client what the big deal was regarding ‘etiquette’.  He said:  “I don’t understand what the big deal is with etiquette.  We’re a lawnmower shop and we deal with landscapers and gardeners.  Why do people make such a big deal out of it?” For one this […]

Hiring a Good Receptionist

In the 15+ years I’ve worked as a small business consultant I’ve seen many a business/ practice shoot themselves in the foot because of poor, non-existent, or untrained personnel at the front desk/ reception area.  This area seems to be neglected more than most.  I’m not sure why, though I suspect that most business owners […]

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